Foodie Feature: Jenna Rawji (@sweet.tooth.baking)

The Tri-Cities are full of great places to eat, so it’s no surprise that there are a whole bunch of folks who are highlighting the local food and drink scene.

In our Foodie Feature series, we’re putting the spotlight on Instagram influencers, restaurant owners, food bloggers, and more so our subscribers can get an intimate, in-depth look at the best that Tri-Cities cuisine has to offer.

This week’s featured foodie: Jenna Rawji AKA @sweet.tooth.baking

What kind of content do you focus on?

All things cake! I love working with couples to create their dream wedding cake. I also post photos of my custom orders and BTS videos of my caking journey!

What inspired you to get started?

I have been interested in baking since the age of 12 when my mom let me use her KitchenAid mixer. I would make little cakes for my friends, but my passion for baking grew when I was in university.

What has come as a surprise for you about what you do?

Running a small business is so much more work than I anticipated, especially if you're a team of one. Think social media manager, recipe tester, cake designer, stock checker, accountant, photographer, and more. And SO much of it involves a laptop! Who would have thought?!

What would you like to do more of?

I would love to grow the wedding cake side of my business. I'm OBSESSED with creating tall tiered cakes, sourcing flowers, and most importantly seeing the happy faces of the couples I've been working with on their big day.

How has your community influenced your content?

If it wasn't for this community, I wouldn't be here! I bake for you and I tailor my content and products for you! I'm a small business and I really value your feedback and the trust you put in me when you place an order for your special event. Thank you!

Anything else you'd like to add?

Thank you to all the people who have supported me on this journey. Feel free to reach out anytime, even if it's just to say hi :)